Storefront strategy
Lumen Commerce
Skincare storefront · commerce concept
A CUSTOMER-FIRST COMMERCE MINDSETStrategy that connects.
Strategy that connects.
Experiences that convert.
I’m Aromaradu Abdulkabir, an e-commerce expert focused on helping brands connect the dots from first click to repeat purchase.
From storefront strategy and product discovery to conversion optimization and retention, my focus is on building a clearer path between your customers and your products.
Learn more01STOREFRONT STRATEGY
02CUSTOMER EXPERIENCE
03CONVERSION OPTIMIZATION
04LONG-TERM GROWTH
GROWTH AT
EVERY STAGE
From the first click to repeat purchase — a customer-first approach to growing your brand.
01Foundation & Brand Positioning
A clear direction for your store, your audience, and the experience that connects them.
- Storefront strategy
- Customer journey review
- Market & competitor research
- Product positioning
- Mobile-first planning
- Store experience audit
02Conversion-Driven Store Experience
Thoughtful shopping experiences that make discovering, choosing, and buying products feel effortless.
- Product page strategy
- Collection architecture
- Store navigation & UX
- Shopping bag experience
- Upsell & cross-sell opportunities
- Checkout journey review
03Automated Sales Ecosystem
Connect the moments before and after a purchase with a more considered customer journey.
- Email journey planning
- Cart recovery strategy
- Lead capture
- Customer win-back journeys
- Post-purchase communication
- Review & UGC strategy
04Traffic Acquisition & Growth
Bring the right people to your store with a coherent, customer-focused growth strategy.
- Organic visibility
- Content strategy
- Search experience
- Campaign landing pages
- Audience positioning
- Channel strategy
05Retention & Loyalty
Look beyond the first sale and build experiences customers want to return to.
- Customer journey mapping
- Retention strategy
- Loyalty experience
- Post-purchase journeys
- Repeat purchase opportunities
- Personalized experiences
06Analytics & Continuous Optimization
Use customer behavior to understand friction and prioritize meaningful improvements.
- Purchase funnel analysis
- Product performance
- Conversion opportunity review
- Customer behavior insights
- Testing priorities
- Continuous improvement
07Long-Term Growth & Expansion
Build a clear roadmap for the next chapter of your e-commerce brand.
- Growth roadmap
- Channel expansion planning
- Store experience refresh
- Customer experience strategy
- Product discovery improvements
- Brand consistency
A CLEARER PATH TO BETTER COMMERCE
YOUR WEBSITE.
A FRESH
PERSPECTIVE.
Find the overlooked details in your storefront. Get a focused homepage audit with practical next steps for search visibility, mobile readiness, and customer confidence.
01
Search foundations
Page titles, descriptions, and heading structure.
02
Mobile & accessibility
Viewport settings and image accessibility signals.
03
Customer confidence
Visible privacy, shipping, and returns policy links.
Built around better commerce.
ShopifyWooCommerceMagentoBigCommerceSquarespaceWixMailchimpStripePayPalGoogleTikTokMetaAmazon
AmazonMetaTikTokGooglePayPalStripeMailchimpWixSquarespaceBigCommerceMagentoWooCommerceShopify
Storefronts, customer journeys, and meaningful insights — a connected approach to the platforms shaping e-commerce.
REAL RESULTS, ON RECORDLIVE SALES
LIVE SALES
PERFORMANCE
The numbers behind the work. Screen recordings from live e-commerce operations — store dashboards, campaign reviews, and sales reports in motion.
01 / 06
SELECTED
PORTFOLIO
Illustrative commerce concepts.
Strategy, experience, and growth.
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Ready for your next chapter?
Let’s talk about your brand’s e-commerce goals.